Advisory built around your business
DNA Advisory partners with small and medium enterprises across Australia to solve complex accounting, tax, structuring and restructuring challenges — so you can focus on what you do best.
Who we are
DNA Advisory is a business advisory firm built for the Australian small and medium enterprise (SME) market. We combine accounting discipline, commercial judgement and restructuring expertise to help owners make better decisions at every stage of the business lifecycle.
Whether you are starting out, scaling up, restructuring debt or planning an exit, we provide clear advice and practical plans that are tailored to your circumstances — not templated reports that sit in a drawer.
Our team includes Chartered Accountants, registered insolvency practitioners and advisers who have worked inside SMEs, mid-tier firms and ASIC-registered insolvency appointments. We speak plainly, move quickly and treat your business as if it were our own.
Honest advice, even when the message is difficult.
Clear pathways through complex ATO, ASIC and Corporations Act issues.
We own the outcome and stay with you through implementation.
What we do
We deliver the core advisory services high-performing Australian accounting and advisory firms offer to the SMB sector — structured around the real decisions business owners face.
Reliable bookkeeping, BAS, financial statements, tax returns and ASIC compliance that keeps your obligations current and your reporting accurate.
Proactive tax structuring to legally minimise tax, manage cash flow and align your personal and business tax positions.
Choose and maintain the right structure — company, trust, partnership or sole trader — for tax efficiency, risk management and future growth.
Strategic advice, cash flow forecasting, board reporting and KPI tracking that gives owners the information they need to lead.
Informal turnaround advice, formal insolvency appointments and everything in between — helping viable businesses survive unviable debt.
Plan the transition of your business to family, management or a third party with clear tax, valuation and governance advice.
Restructuring & Insolvency
We help directors understand the full menu of restructuring and insolvency pathways under the Corporations Act 2001 — and choose the one that fits the facts.
A formal, director-led process for eligible companies with liabilities under $1 million. Directors keep control while a restructuring practitioner helps propose a plan to compromise unsecured debts.
Best for: viable businesses burdened by tax debt, supplier arrears or COVID-era liabilities.
Voluntary Administration (VA) places an independent administrator in control to assess the business and recommend rescue or winding up. A Deed of Company Arrangement (DOCA) can bind creditors to a compromise.
Best for: companies over the SBR threshold or where creditor trust has broken down.
An orderly winding up initiated by directors and shareholders when the business is not viable. A registered liquidator realises assets, investigates affairs and distributes funds to creditors.
Best for: businesses where rescue is not commercially achievable.
Important: These descriptions are general information only. Eligibility, costs, timelines and outcomes depend on the specific circumstances of each company. Only a registered liquidator can act as a restructuring practitioner, voluntary administrator or liquidator. Please contact us for a confidential discussion about your situation.
Case studies
These case studies are illustrative composites based on common scenarios we encounter. They are not representations of guaranteed outcomes.
A civil subcontractor with $720,000 in liabilities — mostly ATO BAS and PAYG withholding — received a non-lockdown Director Penalty Notice. The underlying business was profitable, but legacy debt was suffocating cash flow.
We assisted the directors to appoint a restructuring practitioner within the 21-day DPN window, remitting the director penalty. A restructuring plan was proposed and accepted by creditors, compromising unsecured debts over 24 months while the company continued trading and retained its team.
A regional restaurant group with $2.1 million in liabilities had fallen behind on rent, supplier debts and employee entitlements after two difficult trading years. SBR was unavailable due to the liability threshold.
We supported the board through voluntary administration. An independent administrator assessed the business and creditors approved a DOCA that deferred part of the debt, injected new working capital and preserved 35 jobs across three venues.
A second-generation retail business had been loss-making for three years. Despite multiple turnaround attempts, the market had shifted permanently online and the business was no longer viable.
We advised the family on their duties and options, then facilitated a creditors' voluntary liquidation. The liquidator realised assets, dealt with creditor claims and investigated the company's affairs, allowing the family to close the chapter responsibly and move on.
A fast-growing consultancy operated as a partnership. The owners wanted to protect personal assets, bring in new equity partners and prepare for a future sale.
We restructured the practice into a company and discretionary trust group, implemented shareholder agreements, and put in place Division 7A-compliant profit distribution policies — positioning the firm for capital raising and a cleaner exit.
A family-owned manufacturer was paying tax at the top marginal rate through a trust structure that no longer suited the business's scale or the family's circumstances.
We completed a tax review, restructured the family group's income streaming, accessed the lower company tax rate where appropriate, and established an SMSF strategy for the business premises — materially reducing the family's effective tax rate.
A growing allied health practice had strong revenue but poor visibility over cash flow, practitioner profitability and NDIS compliance costs.
We implemented monthly management reporting, cash flow forecasting and KPI dashboards. The owners could finally see which practitioners and services were profitable, leading to a 22% improvement in operating cash flow within 12 months.
Current developments
August 2026
ASIC continues to publish data packs on voluntary administration, DOCA and SBR outcomes. The data shows construction and hospitality remain the most represented industries in formal appointments, and that early intervention produces better outcomes.
Ask us what this means for youJuly 2026
After a period of pandemic-era leniency, the ATO has resumed firmer debt collection activity. Directors with unlodged activity statements or unpaid super are at heightened risk of garnishees and director penalty notices.
Discuss ATO debt optionsJune 2026
SBR remains the most accessible formal rescue pathway for eligible companies. However, strict eligibility rules — including the $1 million liability cap and the 7-year exclusion period — mean timing and preparation are critical.
Check your SBR eligibilityWhy DNA Advisory
We are not a big-four factory and we are not a one-person band. We are a team of senior advisers who combine the technical depth of a mid-tier firm with the responsiveness and relationships of a boutique practice.
"DNA Advisory gave us a clear path forward when we thought liquidation was our only option. They helped us restructure, negotiate with the ATO and keep our team employed."
Get in touch
Whether you need proactive tax advice or are facing a financial crisis, the first step is a private discussion about your situation and options.
Initial consultations for business owners are confidential and without obligation.